Diana Must Be Proud: Tracee Ellis Ross Makes Emotional Announcement About Her New Business

Posted On : November 12, 2017

Actress, Tracee Ellis Ross a.k.a. Diana’s eldest baby, has just accomplished one of her long awaited goals in life. In case y’all didn’t already know, Tracee is a true fashionista and self proclaimed shop-a-holic. Although she’s known for her comedic roles, she is her mother’s child, so it was only natural that, like her Moms, she had a natural attraction toward and eye for fly fashion. She was actually a fashion model before she was an actress. That brings us to why she’s filled with tears of joy today…

Now, the 45 year old ‘black-ish star is happy to announce she’s finally able to bring her other life’s passion to life, with her brand new clothing line, Tracee Ellis Ross for J.C. Penney (TER4JCP), in a new partnership with J.C. Penney.

Watch Tracee’s Emotional Announcement

In a heartfelt video message Tracee shared on Saturday, she damn near came to tears. She was overcome with emotion because after all of her hard work on her line, she couldn’t believe that it was finally a dream come true. Her very fashionable TER4JCP line is now available for purchase exclusively at J.C. Penney. Check out her touching announcement below:


The TER4JCP brand is a limited edition, 45-piece holiday collection. It is for EVERY woman, because it’s complimentary to all shapes (sizes small to 3X), ages and most importantly, it is hella affordable!


Via Racked: “It was the most perfect partnership,” [Tracee Ellis] Ross shared at the collection preview in New York City. “I really believe that style and looking great does not have to expensive, and I really believe that women are beautiful in all shapes, colors, sizes, and ages. It was really important for me to design a collection of clothes that can be both your armor and your joy at the same time.”

The line includes clothing, accessories, and Tracee even threw in a few home goods. Go ‘head Ms. Ross!




Tracee’s TER4 designs are FIRE and she is single-handedly about to put J.C. Penney on the map again. The corporation could use some resurrection right about now, and Ms. Ellis Ross is exactly the woman and brand to help them with that. Hell…if JCP knows what’s best for them, they may wanna give Tracee another deal she can’t refuse, so they can keep her line around waaaay longer than the holidays. Got a feeling this is gonna be a hit for ’em.

Women have been looking to Tracee for fashion guidance for years now and I’m sure her iconic fashionista soul Momma -‘the boss,’ Ms. Ross is beyond proud to see her daughter carrying that torch. Congratulations Ms. Ellis-Ross. See her complete clothing line HERE.

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