The honest truth is that Billy Dee Williams had everybody drinking Colt 45 like it was going out of style back in the day. Now of course times are much different than they were back then and the more things change, the more they stay the same, but there are now some examples of major corporations who follow a more balanced/proper approach of marketing to the urban culture, by making sure that people of that culture also have control within the marketing and profiting from the sales of their products to the urban culture. A good example of that, would be Dr. Dre’s and Jimmy Iovine’s founding of the popular Beats by Dre brand, which is a family of premium consumer headphones, earphones, and speakers.