Billy Dee Williams is reprising his role as the Colt 45 spokesman, but this time his signature smirk and mustache are emblazoned on the can!! Billy Dee faced heavy criticism when he first signed on to promote Colt 45 back in the ’80s. Back then, he responded with …

“I drink, you drink. Hell, if marijuana was legal, I’d appear in a commercial for that too.”

How Interesting Is Life?

When Colt 45, owned by Pabst Brewing Co., contacted him about resurrecting the campaign, Williams thought "how interesting life is," he said in a phone interview from Amsterdam where he was making an appearance at a science fiction convention. "I suppose that it has always been a part of my life, because I put a face on it and a voice to it for so many years."

Williams shrugs off any suggestion that Colt 45 has bad intentions. “You are always going to have people criticizing, in one way or another, for their own personal reason,” Williams said. “But I had never felt that Colt 45, or any beer for that matter ,was anything that was detrimental to anyone’s well-being.”