The Grammy winner said in a press release announcing the partnership:

“This is the partnership of a lifetime for me, Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”

Needless to say, Reebok took a major “L” by dissatisfying Queen Bey.