Beyoncé’s 2018 Epic Coachella Set Coming to Netflix in New Movie Homecoming

Posted On : April 8, 2019

It has recently been reported that Beyoncé ended a potential partnership with Reebok because the pitch team lacked diversity.

During a recent episode of ESPN’s The Jump, writer Nick DePaula revealed that before Beyoncé decided on a partnership with Adidas, she considered other brands including Reebok.

“Nobody Reflects My Background”

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TSR STAFF: Christina C! @cdelafresh ___________ If you needed just one more reason to love #Beyonce, I got you! It was major news the other day when she announced a new partnership with Adidas to develop new signature footwear and apparel. ___________ But what y’all may not know is Beyonce shopped her project around to a few shoe companies, including #Reebok. ___________ Writer @nickdepaula said on #ESPN’s #TheJump that #QueenBey had a meeting with Reebok but declined to work with them because no one in the room looked like her or reflected her background. ___________ “For her, it really goes beyond that. It’s more than putting her name on the shoe. It’s about having an imprint on the company, impact in terms of diversity. I had heard a great story about how, throughout this process, in the last year or two, she-read more at TheShadeRoom.com! Via @thejumpespn

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“She had a meeting at Reebok and they had a whole presentation of everything, potential products, how this could all look and she kind of took a step back and said: ‘Is this the team that’ll be working on my product?’ And somebody said yes and she said: ‘Nobody in this room reflects my background, my skin colour, and where I’m from and what I want to do,” DePaula recalled. “And so she kind of took a step back and left and it did not come to terms.”.

Homecoming premieres on Wednesday, April 17. Watch the trailer above featuring a voiceover by Maya Angelou. 

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